The NFL and its big-dollar advertisers are gearing up for Super Bowl LI, set to
kickoff Sunday, February 5th on the FOX network. About 111.9 million viewers
tuned in for Super Bowl 50, making it the third highest watched U.S. broadcast
in history. The upcoming Super Bowl is expected to catch just as much attention,
for the commercials as much as the game itself. Of that wide viewing audience,
somewhere around 18% will be youth under 21 – which means millions of
children will be exposed to all sorts of advertising to include alcohol.